The World Cup is less than 24 hours away and the entire world of advertising is taking advantage. Clever ads grace the airwaves, cover the internet and flow beautifully across TV screens throughout the world.
The World Cup has become a global phenomenon and some of the biggest companies in the world are spending millions to gain exposure throughout the tournament. Powerhouses like McDonalds, Coca-Cola, Pringles, Twitter, Beats, Adidas and Nike have all deployed incredible advertising campaigns that are intelligent, engaging and far reaching. With 10s of millions expected to watch the World Cup games, advertising executives agree it’s worth the investment if brands can navigate the increasingly fragmented media environment.
While the aforementioned advertisers all have incredible campaigns in place, none are as sexy and hilarious as the commercial that Kia Motors of America has put out, staring Brazilian Supermodel Adriana Lima. “For One Month, Let’s All Be Fútbol Fans.” Tough sell.