June 17, 2014 Brandon Nall

Why is Social Media So Important for Small Business?

If you are one of the few small business who are not yet on social media, you might be curious what all the fuss is about.  Do you really need a social media presence or can you just get by with a fully optimized website and newsletter?  The short answer is yes, YOU NEED SOCIAL MEDIA…. At least you do if you want to reach your customers and stay competitive.  Here are a few reasons why social media has become so important for small business.


Your customers are already using it!

Studies and reports published by Nielsen over the last 3 years found that Americans spend nearly 1/4 of their time online on social network sites and/or blogs.  This means that much of your target audience is already using social media.  If you want to reach clients and prospects, you need to be where they are!  By using social media you will increase odds that your marketing message will get through to a significant number.


It will give you a competitive advantage!

Even though you or your business are not using social media, your competitors probably are!  If that’s the case, you’ll want to add it to your marketing strategy quickly, or run the risk of falling behind.  Rejoice if your competitiors haven’t yet ventured into social media… You can get a leg up on them by taking advantage of a marketing stream before they do.


It will help you connect with clients and prospects.

Many marketing streams are one way in nature… A business sends its marketing message out and the consumer receives it.  With social media you have the opportunity to connect with your customers, and actually have a conversation.  Social media helps to create a community of followers that see you as MORE than just a business.  They will view you as someone they trust and people shop with people they trust!


Social media isn’t just for the big boys…. It’s a valuable and cost effective marketing tool for small businesses everywhere.  It’s here to stay, so jump in head first and reap the rewards!  Reactive Consulting is available to help plan social media campaigns, run “fan drive” contests and even manage your social media presence.  Contact us today for more information!

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